Common Mistakes in Animated Explainer Video Creation

If you’re looking to create an animated explainer video to promote your product or service, you’re on the right track. Animated explainer videos are powerful tools for engaging audiences, explaining complex concepts, and driving conversions. However, to reap the full benefits of these videos, it’s essential to avoid some common mistakes in animated explainer video creation that can undermine their effectiveness.

Introduction to Animated Explainer Videos

Animated explainer videos are short, engaging videos that use animation to convey a message or tell a story. They are commonly used by businesses to introduce their products or services, explain how they work, or showcase their benefits. These videos are highly effective because they combine visual and auditory elements to communicate information in a way that is easy to understand and memorable.

Importance of Animated Explainer Videos

Animated explainer videos offer several benefits for businesses:

• They grab attention: With their colorful visuals and dynamic animation, explainer videos are eye-catching and can quickly capture the viewer’s interest.
• They simplify complex concepts: Animated videos can break down complex ideas into simple, easy-to-understand visuals, making them ideal for explaining intricate products or services.
• They increase engagement: People are more likely to watch a video than read a block of text, making explainer videos an effective way to engage your audience and keep them interested in your message.
• They drive conversions: Study in 2023 have shown that 89% of people were convinced to buy a product or service after watching a brand’s video

Common Mistakes in Animated Explainer Video Creation

Despite their effectiveness, many businesses make mistakes when creating animated explainer videos that can diminish their impact. Here are some common mistakes to avoid:

1. Lack of Clear Message

One of the most common mistakes in animated explainer video creation is failing to communicate a clear and concise message. Cluttered visuals, convoluted scripts, or ambiguous storytelling can leave viewers confused and disengaged.

| Viewers should be able to understand the purpose of the video within the first few seconds. |

2. Overcomplicating the Message

One of the primary purposes of an animated explainer video is to simplify complex concepts. However, cramming too much information or using overly technical language can overwhelm viewers. Keep the message straightforward and focused on addressing the audience’s pain points.

3. Ignoring Target Audience

One of the biggest mistakes businesses make is creating a one-size-fits-all video that fails to resonate with their target audience. Take the time to understand your audience’s needs, preferences, and pain points, and tailor your video content accordingly.

4. Poor Animation

Quality matters when it comes to animation. Poorly executed animations, choppy transitions, or amateurish graphics can detract from the overall viewing experience and undermine the credibility of your message. Investing in professional animators and high-quality software is essential for creating polished, professional-looking videos that capture and hold the viewer’s attention.

5. Inconsistent Branding

Your explainer video is an extension of your brand, so it’s essential to maintain consistency in terms of style, tone, and messaging. Make sure your video aligns with your brand identity and reinforces your brand values.

6. Disregarding Mobile Optimization

With the prevalence of mobile devices, it’s crucial to optimize your animated explainer videos for mobile viewing. Neglecting mobile compatibility can alienate a significant portion of your audience. Ensure that your video is responsive and displays properly on various screen sizes.

7. Ignoring Call to Action

Every explainer video should have a clear call to action that tells viewers what you want them to do next, whether it’s visiting your website, making a purchase, or contacting you for more information. Don’t forget to include a compelling call to action at the end of your video.

8. Neglecting Quality Voiceover

The voiceover is another critical component of your explainer video, so it’s essential to invest in a high-quality voiceover artist who can effectively convey your message and capture your brand’s tone and personality.

9. Lengthy Videos

In today’s fast-paced digital world, attention spans are shorter than ever. Long-winded or overly detailed videos are unlikely to hold viewers’ interest and may lead to high dropout rates. Aim to keep your animated explainer videos short and to the point, focusing on conveying the most important information in a concise and engaging manner.

Tips for Improvement

While avoiding mistakes is essential, continually striving for improvement is equally important. By implementing the following tips, you can enhance the effectiveness of your animated explainer videos and maximize their impact on your audience.

1. Clarity and Simplicity

Keep your message clear and concise, focusing on the most critical points you want to convey. Avoid unnecessary jargon or technical language that may confuse or alienate viewers. Instead, strive for simplicity and clarity, using plain language and straightforward explanations that resonate with your target audience.

| Respect your audience’s time by keeping your videos short and to the point. |

Aim to convey your message in two minutes or less, focusing on the most essential information and omitting any unnecessary details or filler content. Remember, brevity is key to maintaining viewer engagement and maximizing the effectiveness of your video.

2. Prioritize Quality

From concept development to final delivery, a professional animated video producer will work closely with you every step of the way, providing valuable insights, creative input, and technical expertise to ensure that your video exceeds your expectations.

Professional animator also bring a wealth of experience, expertise, and resources to the table, ensuring that every aspect of your animated explainer video is polished to perfection.

| You’re not just paying for someone to create a video; you’re investing in a partner who will collaborate with you to bring your vision to life. |

Invest in a professional voiceover artist to bring your script to life and add depth and emotion to your videos. A skilled voice actor can convey your message with clarity and conviction, capturing the viewer’s attention and enhancing the overall impact of your video.

3. Accessibility and Optimization

Optimizing animated explainer videos for mobile devices involves implementing responsive design principles, such as fluid layouts and scalable assets, to ensure that the content adapts seamlessly to different screen sizes and resolutions.

Localization plays a vital role in making animated explainer videos resonate with diverse audiences across different regions and cultures. By tailoring the content to specific languages, cultural norms, and preferences, brands can ensure maximum impact and relevance.

Adding closed captioning and subtitles to animated explainer videos ensures accessibility for viewers with hearing impairments, allowing them to fully engage with the content.

Need Animated Explainer Video Without Breaking The Bank?

Eggplain is team of experienced animators with nearly a decade of expertise in collage animations, animated explainer videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you encounter every day, such as Canva, InBody, Ridgid, Delta Electronics, United Overseas Bank (UOB), Got Question Ministries, and many more.

FAQs to Avoid Mistakes in Animated Explainer Video Creation

Q: How long should an animated explainer video be?

Aim for a duration of 60 to 90 seconds to maintain viewer engagement and convey your message effectively.

Q: What makes a good script for an explainer video?

A good script is concise, engaging, and clearly conveys your message and value proposition.

Q: How can I ensure my explainer video resonates with my target audience?

Take the time to understand your audience’s needs, preferences, and pain points, and tailor your video content accordingly.

Q: Do I need a professional animator for my explainer video?

Yes, investing in a high-quality animation producer can significantly enhance the effectiveness of your video.

Q: What should I include in the call to action of my explainer video?

Your call to action should clearly tell viewers what you want them to do next, whether it’s visiting your website, making a purchase, or contacting you for more information.

Conclusion

Creating effective animated explainer videos requires careful planning, execution, and attention to detail. By avoiding common mistakes, such as unclear messaging, poor quality animation, and lengthy videos, and implementing best practices, such as clarity, professionalism, and conciseness, you can create videos that effectively engage your audience, enhance your brand image, and drive results.