In today’s digital age, businesses of all sizes are looking for innovative ways to stand out from the competition and grab the attention of potential customers. One effective way to do this is by creating explanation videos that showcase your products, services, or brand in an engaging and informative way. In this article we are going to explore why your business needs explanation video.
Before we dive into the benefits of explanation videos, it’s important to understand what they are. If you’re new to the concept of Explanation Videos or Explainer Videos, are a popular way to communicate your product or service in a way that is easy to understand in a short amount of time.
1. Explanation Video Increase Conversion.
Explanation videos can help increase your conversion rates by providing a clear and concise explanation of your product or service. A study by Wyzowl found that in 2023, 89% of people were convinced to buy a product or service after watching a brand’s video. This is because explanation videos help to simplify complex information, making it easier for potential customers to understand what you have to offer.
2. Explanation Video Boost SEO.
Having an explanation video on your website can also help to boost your search engine rankings. Google loves video content, and by embedding an explanation video on your website, you can improve your chances of appearing on the first page of search results. This is because video content is more engaging and has a longer dwell time, which signals to search engines that your website is valuable and relevant to users.
However, it’s important to note that simply adding a video to your website will not automatically improve your search engine rankings. You also need to optimize your video content by including relevant keywords, creating a compelling video title and description, and ensuring that the video is mobile-friendly and loads quickly.
3. Enhance Brand Awareness
Explanation videos can help to enhance your brand awareness by providing a visual representation of your business. By including your branding elements in your video, such as your logo and brand colors, you can create a cohesive and memorable experience for your audience. This can help to increase brand recognition and familiarity, which can lead to increased brand loyalty and repeat business.
4. Communicate Your Message Effectively
One of the most obvious explanation video benefits for your business is that it can communicate your message more effectively than text or images for several reasons. Firstly, videos can be more engaging and entertaining than static text or images. By combining visual and auditory elements, explanation videos can capture viewers’ attention and convey information in a more memorable and impactful way.
Moreover, explanation videos can help to create an emotional connection with viewers. By using storytelling and other emotional cues, brands can engage viewers on a deeper level and build trust and rapport with their audience.
5. Increase Engagement on Social Media
Finally, explanation videos can help to increase engagement on social media. According to a report by Hubspot, video content on social media can generate up to 1200% more shares than text and image content combined. The study also found that social media posts with video receive 48% more views than those without.
Furthermore, video content can help to increase the amount of time users spend on a brand’s social media page, as well as boost the overall engagement rate (likes, comments, shares, etc.) of the post. This also help to increase your reach and exposure on social media, which can lead to increased brand awareness and ultimately, more business.
Hiring Explanation Video Company
Now that you understand the potential benefits and what it takes to create your own video, it’s time to explore the key factors to consider when selecting an animated explainer video company for your project.
1. Portfolio
A strong portfolio showcases the company’s expertise and competence, making it a critical factor in making an informed decision and ensuring that the chosen company can bring your ideas to life effectively.
2. Reviews
Positive animated video company reviews and testimonials serve as endorsements of the company’s expertise and customer satisfaction, offering valuable social proof to those seeking assurance before making a decision. These real-life accounts can be the deciding factor in choosing a reputable and trustworthy animated explainer video partner.
3. Cost
Establishing a clear budget helps you avoid unexpected expenses and find a partner that aligns with your financial constraints. By assessing the animated video company’s pricing structure and discussing the project’s financial aspects, you can make an informed decision, selecting a company that offers quality within your budget. This step is crucial in achieving a successful partnership without compromising on the video’s quality or other project requirements.
Conclusion
There are many explanation video benefits for businesses looking to increase their conversion rates, boost their search engine rankings, enhance their brand awareness, communicate their message effectively, and increase engagement on social media. By leveraging the power of video content, you can connect with your audience in a meaningful way and achieve your business goals.
Our team at Eggplain has helped countless businesses just like yours to create a customized video that’s tailored to your specific needs and goals. So, let’s chat and see how we can help take your business to the next level!
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