Animated Explainer Video Examples

“Studies show that 89% of people were convinced to buy a product or service after watching a brand’s video.”

In the dynamic landscape of visual communication, animated explainer videos stand out as powerful tools to convey complex messages in a captivating and accessible manner.

As we step into 2024, let’s delve into the realm of animation and uncover the top 25 animated explainer video examples that redefine storytelling through creativity and innovation.

Top 25 Animated Explainer Video Examples

(listed in no particular order)

1. Crazy Egg

This video not only succinctly outlines Crazy Egg’s distinctive heat map tool but also provides a visual demonstration of the product in action. The brilliance lies in its ability to make the complex tool comprehensible to individuals who may not be technologically inclined.

2. Creative Mail

By seamlessly blending eye-catching colors with aesthetically pleasing motion graphics, the video not only captivates the audience but also effectively communicates the complex features and functionalities of the product in a more accessible and engaging manner.

3. Telkomsel SuperApp

By employing the main character as the storyteller, this video adeptly identifies the problem, presents a solution, and elaborates on the product’s benefits and features. Through a blend of fun and creative animation, the content becomes easily digestible, making it suitable for audiences of all age ranges.

4. Western vs Eastern Listening

Not every animated explainer video is crafted with the intent to sell a product. This particular video serves as a prime example of how animated explainer videos excel in delivering educational and informational content. Employing a modern collage animation style, the video successfully captures the audience’s attention, ensuring engagement from start to finish. Makes it a must-have video in your radar, if you are looking for animated explainer video examples.

5. Headspace

Their video is a well-made piece of marketing that does a great job of showcasing the benefits of the product. The video is short and to the point. It is visually appealing, using beautiful yet simple animation. It is empathetic, understanding the viewer’s pain points and showing how Headspace can help.

6. InBody

The video employs a drawn version of the actual software, a clever strategy that enhances clarity and ensures a straightforward presentation. By utilizing this approach, the content becomes easily comprehensible, allowing viewers to grasp the intricacies of the software without unnecessary complexity.

7. Pacific Foam

This video utilizes engaging motion graphics and 3D animation to explain the product. The video thoroughly demonstrate how the foam helps tanker trailer more safety to drive, by showing the before and after effects.

8. Bean Invest

The incorporation of motion graphics animation not only simplifies the explanation but also caters to individuals new to investing. The animation style is not only visually engaging but also serves the purpose of simplifying complex concepts, making it accessible to a broad audience.

9. Freighty

The deliberate choice of using a restricted color palette ensures that the video aligns with the brand identity, avoiding visual clutter and allowing viewers to concentrate on the core message. What makes this video exceptional is its direct communication with the target audience right from the start. It skillfully navigates through relatable problems, effectively building a connection, and then introduces Freighty as the ideal solution to address those concerns.

10. Lion Tutor

The vintage charm of the animation style adds a unique and appealing aesthetic to the content, creating an engaging viewing experience. Furthermore, the strategic use of humor injects a lively and entertaining element, making the video memorable and enjoyable for the audience.

11. Webflow

The beauty of this representation lies in its capacity to engage viewers with abstract yet easily comprehensible visuals, effectively demystifying the complexities of coding. Through the marriage of sophisticated animation and a user-friendly approach, the video not only simplifies a challenging subject but also captivates the audience, making it an outstanding piece in the realm of educational animation.

12. Ebda

This video seamlessly integrates an elegant line drawing technique that gracefully transitions from one scene to another. The deliberate combination of elegant line drawings throughout different scenes showcases a thoughtful and artistic approach, elevating the storytelling quality of the video.

13. Jewel Cover

Deviating from the conventional method of explaining a product, this video takes a novel approach by leveraging customer testimonials to vividly demonstrate the solution. This strategy not only adds a genuine and relatable dimension but also establishes a strong sense of credibility. By showcasing the firsthand experiences of customers, the video builds trust and effectively communicates the tangible benefits of the solution in a compelling and emotionally resonant manner.

14. Jixo

Instead of resorting to a straightforward explanation, the narrative unfolds organically through the character’s interactions with the product in familiar situations. This approach not only makes the explanation more relatable but also provides a practical context for the audience to grasp the utility of the product in their own lives.

15. Bloomz

The video adeptly addresses the problems faced by the target audience, swiftly and effectively showcasing the solution through a visual representation of the software. It cuts to the chase, efficiently pinpointing the audience’s pain points and seamlessly transitioning into a demonstration of how the featured software serves as the remedy.

16. Dwayne Johnson

Here’s another excellent illustration of an animated explainer video that diverges from traditional product promotion. Instead, this video creatively visualizes an interview with Dwayne “The Rock” Johnson, employing a distinctive collage animation style.

17. Stroke Symptoms

Not only providing a comprehensive explanation of what a stroke is and its symptoms, this video employs straightforward and easily comprehensible illustrations. The simplicity of the visual elements ensures that complex information about strokes is conveyed in a way that is accessible to a broad audience.

18. Curfex

This video holds a special place among our favorites, embodying a distinctly ‘Japanese’ essence that piques audience interest in the showcased product. It encourage the reader to engage in a guessing game, attempting to deduce the product solely based on the captivating elements presented in this video.

19. Uncoil

The video ensures a comprehensive understanding of the product’s impact by illustrating the contrast between the character’s situation before and after incorporating the solution. This approach not only simplifies the explanation but also enhances the viewer’s connection to the product’s benefits by showcasing its tangible and positive effects on the protagonist’s journey.

20. Collaboration Squared

This exquisitely crafted character animation not only excels in narrating the story but also effectively communicates the scalability of the product. The meticulous design of the characters brings the narrative to life, adding a layer of visual appeal that captivates the audience.

21. Altius Minerals

What sets this video apart is the remarkable attention to detail infused into every illustration. The meticulous craftsmanship evident in the intricate details elevates the visual appeal, creating a rich and immersive experience for the viewer.

22. Fan App

The choice of employing a whiteboard-like technique enhances the video’s versatility, providing a refreshing approach to storytelling. The fluidity of the illustrations, coupled with the simplicity of the whiteboard style, contributes to a seamless and easy-to-follow narrative.

23. Solar Panel

Through a deliberate choice of simplicity, it ensures that the core message remains at the forefront, making it accessible to a broad audience. The minimalist approach not only streamlines the communication process but also enhances the overall viewer experience by eliminating distractions and focusing on the essential message.

24. Madrinas Coffee

Much like the Curfex video, this particular piece employs a similar approach by delivering the product message in a fun and unconventional manner. The video distinguishes itself by embracing a playful and non-traditional narrative style, effectively capturing the audience’s attention and infusing an element of enjoyment into the viewing experience.

25. Acast

What sets this video apart is its remarkable ability to narrate a compelling story with minimal reliance on text or narration. Through a combination of expressive visuals, clever use of symbols, and seamless transitions, the narrative unfolds organically, capturing the viewer’s attention and conveying the intended message with remarkable clarity.

Finding The Right Animated Explainer Video Company

Having explored some of the finest animated explainer video examples available, the next crucial step is to navigate the process of selecting the ideal partner for your project. As we embark on this journey to find the right collaborator, it’s essential to consider various factors that align with your project’s specific needs and objectives.

When choosing a partner, examining their past work and expertise in your industry is vital. A strong animated explainer video portfolio showcases the company’s expertise and competence, making it a critical factor in making an informed decision and ensuring that the chosen company can bring your ideas to life effectively.

The experiences of past clients also speak volumes. Reading about the experiences of past clients helps gauge the company’s reliability, professionalism, and ability to meet your expectations. Positive animated explainer video company reviews and testimonials serve as endorsements of the company’s expertise and customer satisfaction, offering valuable social proof to those seeking assurance before making a decision.

Cost and budget considerations are essential when selecting the right animated explainer video company. By assessing the animated explainer video company’s pricing structure and discussing the project’s financial aspects, you can make an informed decision, selecting a company that offers quality within your budget.

“While the cost of an explainer video can vary based on multiple factors, the investment is often justified by the substantial benefits it brings to a business.”

FAQs about Animated Explainer Video Examples

Q: How can animated explainer videos benefit my business?

Animated explainer videos provide a dynamic way to convey your message, increasing audience engagement and understanding. Animated explainer videos are versatile tools for marketing, training, and brand building.

Q: Are there industry-specific animated explainer videos?

Yes, various industries leverage animated explainer videos, from tech solutions and healthcare to education and entertainment. The key is adapting the animation style and content to suit the specific needs of each industry.

Q: What makes a successful animated explainer video?

A successful animated explainer video combines a compelling story, clear messaging, and high-quality animation. It should resonate with the target audience, effectively conveying the intended message.

Q: Can I create an animated explainer video on a budget?

Absolutely! Our pricing plans are designed to accommodate businesses of all types, ranging from startups to Fortune 500 companies. With creativity and strategic planning, we can produce a compelling animated explainer video without breaking the bank.

Q: How do animated explainer videos enhance brand identity?

Animated explainer videos offer a unique way to showcase your brand personality. Through visual storytelling, you can establish a strong brand identity, making your business memorable and relatable to your audience.

Q: Is there a preferred length for animated explainer videos?

While there’s no one-size-fits-all answer, it’s generally recommended to keep animated explainer videos concise, ranging from 60 to 90 seconds. This ensures optimal engagement without overwhelming the audience.

Conclusion

As we journey through the top 25 animated explainer video examples for 2024, it’s evident that animation is more than just moving images—it’s a dynamic force shaping the way we communicate, educate, and entertain. Embrace the creative possibilities of animated explainer videos and elevate your storytelling game in the digital age.

If you are considering creating an animated explainer video for your business, our team is here to work with you. We create handmade explainer videos that is tailored to our client specific needs and goals. We’ve helped countless businesses just like yours. So, let’s chat and see how we can help take your business to the next level!