Best Product Video Examples

Product videos are an effective way to showcase the features and benefits of a product to potential customers. They provide an engaging and visual demonstration that can help viewers understand how a product works and why they should consider purchasing it. In this article, we will explore five inspiring product video examples that effectively capture the attention of the audience and leave a lasting impression.

Importance of product videos

Product videos hold significant importance in marketing strategies for several reasons:

• Visual Impact: Videos have a greater impact on viewers compared to text or images alone. By providing a visual demonstration of the product’s features, capabilities, and user experience, product videos create a memorable and engaging experience for potential customers.

• Better Understanding: Watching a product in action helps potential customers better understand how it works and how it can benefit them. By visually demonstrating the product’s capabilities and use cases, product videos bridge the gap between the features and the customer’s needs, increasing the chances of conversion.

• Higher Conversion Rates: Compelling product videos have the power to influence purchasing decisions and drive conversions. By showcasing the product’s value and addressing the pain points of potential customers, inspiring videos can significantly increase conversion rates.

• Building Trust and Credibility: product videos can help establish trust and credibility with potential customers. By showcasing the product’s features and benefits in a transparent and authentic manner, businesses can instill confidence in the viewers, making them more likely to consider the product as a viable solution.

• Improve SEO: Including product videos on your website can improve your search engine optimization (SEO) efforts. Video content is highly valued by search engines, and having engaging product videos can increase your website’s visibility and ranking in search results.

• Enhanced Customer Support: product videos can serve as a valuable resource for customer support. By providing visual tutorials and troubleshooting guides, businesses can empower their customers to utilize the product effectively, reducing support requests and improving customer satisfaction.

10 Best Product Video Examples

Here are ten handpicked product video examples that will inspire you:

1. Headspace

Headspace is everyday mindfulness and meditation app that helps users make mindfulness a daily habit. Their video is a well-made piece of marketing that does a great job of showcasing the benefits of the product. The video is short and to the point. It is visually appealing, using beautiful yet simple animation. It is empathetic, understanding the viewer’s pain points and showing how Headspace can help. 

2. Grammarly

Grammarly is a digital writing tool that helps users with their spelling and grammar. The video begins with a series of clips of people struggling to communicate effectively. Then it shows how Grammarly can identify and correct grammar errors, as well as suggest improvements to style and clarity. 

3. Pacific Foam

Pacific West Foam is leading supplier polyurethane reticulated safety foam. This video utilizes engaging motion graphics and 3D animation to explain the product. The video thoroughly demonstrate how the foam helps tanker trailer more safety to drive, by showing the before and after effects.

4. Moodcaster

Moodcaster is a video-audition platform that allows industry professionals to audition actor using nothing but their mobile device. The video is easy to understand and straight to the point. It uses real screens (screencast) combined with funky 3D panels, a little bit of footage, and simple typography animation rather than using a voiceover artist. 

5. Creative Mail

Creative Mail is an intelligent email editor that helps create email marketing campaigns right from WordPress Admin Dashboard. As the name suggest, the video uses creative and abstract animation to illustrate how the product works. Supported with soft spoken narrator, upbeat background music, and playful sound effect, the video able hold the viewers attention until the very end.

6. Adapt Energy

Through a deliberate choice of simplicity, it ensures that the core message remains at the forefront, making it accessible to a broad audience. The minimalist approach not only streamlines the communication process but also enhances the overall viewer experience by eliminating distractions and focusing on the essential message.

7. Bloomz

The video adeptly addresses the problems faced by the target audience, swiftly and effectively showcasing the solution through a visual representation of the software. It cuts to the chase, efficiently pinpointing the audience’s pain points and seamlessly transitioning into a demonstration of how the featured software serves as the remedy.

8. Jixo

Instead of resorting to a straightforward explanation, the narrative unfolds organically through the character’s interactions with the product in familiar situations. This approach not only makes the explanation more relatable but also provides a practical context for the audience to grasp the utility of the product in their own lives.

9. InBody

The video employs a drawn version of the actual software, a clever strategy that enhances clarity and ensures a straightforward presentation. By utilizing this approach, the content becomes easily comprehensible, allowing viewers to grasp the intricacies of the software without unnecessary complexity.

10. Freightly

The deliberate choice of using a restricted color palette ensures that the video aligns with the brand identity, avoiding visual clutter and allowing viewers to concentrate on the core message. What makes this video exceptional is its direct communication with the target audience right from the start. It skillfully navigates through relatable problems, effectively building a connection, and then introduces Freighty as the ideal solution to address those concerns.

FAQs about Product Video

Q: How long should a product demo video be?

Product videos should ideally be concise and focused. It’s recommended to keep them between 1 to 2 minutes in length to maintain viewer engagement.

Q: Is it necessary to hire professionals to create product videos?

While many businesses opt for in-house video creation to save costs. Hiring an animated explainer video company can ensure high-quality production, with proper tools and resources.

Q: How can I promote my product videos?

To promote your product videos, you can share it on social media platforms, embed it on your website or blog, include it in email newsletters, and leverage influencer collaborations to reach a wider audience.

Need Custom Product Video Without Breaking The Bank?

Eggplain is team of experienced animators with nearly a decade of expertise in animated explainer videos, corporate videos, 2D, 3D, and motion graphics. Since 2015, we have positioned ourselves as one of the world’s top animation production companies, consistently delivering outstanding results.

With a portfolio comprising 400+ videos, we have had the privilege of collaborating with well-known brands you encounter every day, such as Canva, InBody, Ridgid, Delta Electronics, United Overseas Bank (UOB), Got Question Ministries, and many more.

Conclusion

Product videos are powerful marketing tools that can captivate audiences and drive engagement. The five product video examples discussed in this article demonstrate how effective product videos can be in showcasing the features and benefits of various products. By following their lead, businesses can create compelling product videos that inspire and persuade potential customers to take action.