Why your Startup need Explainer Video

Starting a new venture can be exhilarating, but it also comes with its fair share of challenges. One of the key challenges that startups face is effectively conveying their business idea to potential customers, investors, and partners. This is where explainer videos step in as a game-changer for startups.

A study by Wyzowl in 2023, found that 89% of people were convinced to buy a product or service after watching a brand’s video. In this article, we’ll delve into the world of explainer videos for startups and discover how they can significantly impact your business growth.

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Table of Contents

1. What is an Explainer Video?
2. Importance of Explainer Videos for Startups
3. Key Elements of an Effective Explainer Video
   • 4.1 Understanding Your Target Audience
   • 4.2 Crafting a Compelling Storyline
   • 4.3 Showcasing Your Unique Value Proposition
   • 4.4 Keeping it Concise and Engaging
4. Types of Explainer Videos
   • 5.1 Animated Explainer Videos
   • 5.2 Live-Action Explainer Videos
   • 5.3 Whiteboard Animation Videos
   • 5.4 Screencast Videos
5. Steps to Create an Impactful Explainer Video
   • 6.1 Defining the Purpose and Message
   • 6.2 Scriptwriting and Storyboarding
   • 6.3 Selecting the Right Visual Style
   • 6.4 Choosing the Perfect Voiceover
   • 6.5 Animation and Production
   • 6.6 Adding Engaging Background Music
   • 6.7 Review and Final Edits
6. Distribution, ROI, and Common Mistakes
7. Conclusion
8. FAQs
   • 8.1 How long should an explainer video be?
   • 8.2 What makes animated explainer videos effective?
   • 8.3 Can I create my own explainer video on a budget?
   • 8.4 Should the script focus more on the problem or the solution?
   • 8.5 How can I track the performance of my explainer video?

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What is an Explainer Video?

An explainer video is a short, creative, and engaging video that introduces your startup, explains your products or services, and communicates the value you bring to your customers. It distills complex concepts into easy-to-understand visuals, making it an ideal tool for startups to convey their message efficiently. Here is more in-depth article if you want to learn everything about explainer video.

Importance of Explainer Videos for Startups

Explainer videos offer startups a range of benefits. They grab the viewer’s attention, clarify your business proposition, and drive engagement. In a world saturated with information, an explainer video helps your startup stand out and make a memorable impression, which is crucial for attracting potential customers and investors.

Key Elements of an Effective Explainer Video

4.1 Understanding Your Target Audience

Before creating an explainer video, it’s vital to understand your target audience’s pain points, preferences, and needs. Tailor your video’s content to address these aspects effectively.

4.2 Crafting a Compelling Storyline

A well-crafted storyline is the heart of an explainer video. It should take the viewer on a journey that resonates with their emotions and leaves them eager to learn more about your startup.

4.3 Showcasing Your Unique Value Proposition

Highlight what sets your startup apart from the competition. Clearly communicate the unique value you bring to the market and how your products or services can solve your audience’s problems.

4.4 Keeping it Concise and Engaging

Attention spans are short, so keep your video concise. Engage your audience from the beginning and maintain their interest throughout the video.

Types of Explainer Videos for Startups

Explainer videos come in various styles, each catering to different audiences and messages.

5.1 Animated Explainer Videos

Animated videos use vibrant visuals to simplify complex ideas. They offer flexibility in storytelling and can create a whimsical or professional tone, depending on your brand.

5.2 Live-Action Explainer Videos

Live-action videos feature real people, places, and products. They lend authenticity to your message and are excellent for building a personal connection with the audience.

5.3 Whiteboard Animation Videos

Whiteboard animations are engaging and educational. They involve a hand drawing images and text on a whiteboard-like background, making it feel like the viewer is being taught in real-time.

5.4 Screencast Videos

Screencast videos are perfect for showcasing software or digital products. They give the audience a firsthand view of how your product works and its benefits.

Steps to Create an Impactful Explainer Video

6.1 Defining the Purpose and Message

Clearly define the purpose of your video and the core message you want to convey. Are you introducing a new product? Explaining a complex concept? Focus your video’s content on this purpose.

6.2 Scriptwriting and Storyboarding

Write a script that flows well and aligns with your storyline. Create a storyboard to outline each scene’s visual elements, ensuring a cohesive and engaging flow.

6.3 Selecting the Right Visual Style

Choose a visual style that matches your brand identity and resonates with your target audience. The style should complement your message and keep viewers engaged.

6.4 Choosing the Perfect Voiceover

The voiceover sets the tone for your video. Pick a voice that suits your brand and conveys the emotions you want to evoke in your audience.

6.5 Animation and Production

Bring your storyboard to life through animation. Use high-quality visuals that align with your brand’s aesthetics.

6.6 Adding Engaging Background Music

Music enhances the viewer’s experience. Select background music that complements the mood and pace of your video.

6.7 Review and Final Edits

Before finalizing your video, review it carefully. Ensure that the visuals, voiceover, and music are in sync, and the message is conveyed effectively.

Distribution, ROI, and Common Mistakes

Once your explainer video is ready, it’s time to share it with the world. To measure the effectiveness of your explainer video, track metrics such as views, engagement, conversions, and leads generated. Avoid overwhelming your audience with too much information. Keep your video concise and focused on your main message.

FAQs

8.1 How long should an explainer video be?

The ideal length for an explainer video is around 60 to 90 seconds. This duration is short enough to maintain viewer interest while conveying essential information.

8.2 What makes animated explainer videos effective?

Animated explainer videos use visually appealing graphics, vivid colors, and creative storytelling to simplify complex ideas, making them easier for viewers to understand and remember.

8.3 Can I create my own explainer video on a budget?

Yes, you can create an explainer video on a budget using online tools and software. However, for a more professional touch, consider collaborating with experts in video production like us.

8.4 Should the script focus more on the problem or the solution?

While it’s important to address the problem your audience faces, the script should predominantly focus on how your startup’s solution can effectively solve that problem.

8.5 How can I track the performance of my explainer video?

Platforms like YouTube and Vimeo provide analytics that track views, engagement, and other key metrics. Additionally, you can integrate tracking tools on your website to monitor user interactions with the video.

Conclusion

In today’s fast-paced digital world, the world of explainer videos continues to evolve. Interactive videos, personalized experiences, and immersive technologies are some of the trends to watch out for. A captivating explainer video can be the key to unlocking your startup’s success. By effectively communicating your value proposition and engaging your audience, you’re laying the foundation for growth and recognition.

Eggplain is a team of professional illustrator and animator here to help. We create a customized explainer video that’s tailored to your specific needs and goals. We’ve helped countless businesses just like yours, so let’s chat and see how we can help take your business to the next level!